AI traffic

See how many visitors come to your site from AI assistants such as ChatGPT, Perplexity, Gemini and Copilot.

Install the snippet

Until the snippet is installed this page shows setup instructions. Copy the snippet and add it to every page of your site — see AI traffic snippet for WordPress, Google Tag Manager and other sites.

What you’ll see

• AI visits vs total visits over time
• Sources — which assistants send visitors
• Landing pages — where AI visitors arrive

The snippet also remembers ad click IDs from the landing page so leads from your forms can be matched to campaigns — see Conversion tracking.