Blog articles
Articles written to answer the prompts you want to win, in your voice, published straight to your site.
Set up your brief
Click Brief. Guided setup drafts it from your website; review and edit:
- Who you are — industry, brand voice, description
- Search & audience — primary and secondary keywords, search intent, target locations, audience
- Positioning — what makes you different
- Calls to action — offer, contact details, links
- Style — competitor sites to avoid copying, brand instructions
Write an article
Click Write an article and give a topic, or use Write this article from Content gaps. Articles arrive in To review, usually within a few minutes, with an image, SEO title and description. A new-content email is sent hourly with image previews.
Review and publish
Open an article to see the SEO preview, the article and an HTML editor.
- Approve — ready to publish
- Publish — sends it to WordPress (as a draft or live post, depending on your setting). Connect WordPress first — see WordPress.
- Reject — removes it from the pipeline
- Change image — describe what you want and regenerate
Dashboard and calendar
Tiles show published this month, waiting for review, articles left and average length, with a monthly chart. Switch to Calendar to see articles by date.
Approved and published articles can be turned into social posts, carousels and more — see Reach.