Social inbox
Every comment, direct message and Google review from your connected accounts in one place.
What arrives
- Facebook page comments and Messenger DMs
- Instagram comments and DMs
- LinkedIn company page comments
- Google Business Profile reviews (with star ratings)
New items arrive automatically — instantly when webhooks are working, otherwise within about 2 minutes. Click Check now to fetch immediately.
Work a conversation
The list has Open, Replied, Closed and Spam tabs and filters for network and type. Open a conversation to read it with the original post for context.
- Reply publicly under a comment, or Send private message to the commenter (once, within 7 days of the comment).
- Hide / Unhide a Facebook or Instagram comment.
- Done or Spam to file it.
- Set the type, assign a teammate (they get an email), and Create lead to add the person to your CRM with the conversation on their timeline.
Meta only allows replies to DMs within 24 hours of the customer’s last message; after that, the composer tells you and you can reply when they write again.
AI in the inbox
When AI replies is on, each conversation shows the AI’s read — type, confidence, sentiment, summary and any contact details given — and a draft reply. Use Send, Edit, the tone shortcuts (Shorter, Warmer, More formal, Add a call to action) or Regenerate. Scheduled auto-replies show Replying soon with Send now and Don’t send.
Dashboard
Waiting for a reply, conversations in 30 days by network, median response time and leads from social.
Nothing arriving?
Click Check now — the connection check shows what each account imported and a checklist with fixes. See Social connection check.