Social posts
Create, schedule and publish posts with images to Facebook, Instagram, LinkedIn and Google Business Profile.
Posting accounts
At the top, choose where posts go for this company:
- Facebook page — its linked Instagram account posts too
- LinkedIn — a company page or a personal profile
- Google Business Profile — a location
Connect accounts from Integrations. The panel tells you if comments and DMs are connected for the inbox.
Brief and topics
Click Brief to set goal, tone, audience, message and visual style. Topics holds the bank of post ideas the AI draws from; refresh or edit it any time.
Create posts
- Generate — creates posts from your topics (uses your monthly social post limit).
- From a photo — upload your own image and get captions written for it.
New drafts appear in To review.
Review a post
Open a post to edit the general caption and per-network captions (LinkedIn, Instagram, Facebook, Google, X), hashtags and the image. Useful buttons:
- Try caption variants — three different angles; pick one
- Best time — schedules at the next best slot for your audience
- Post at — set a specific date and time
Approve, schedule, publish
- Approve with no time set → scheduled at the next best time (if best-time scheduling is on in Reach), otherwise posted right away.
- Approve & schedule with a time → stays in To review with a Scheduled badge and posts automatically at that time.
- Publish now → posts immediately.
You’ll get an email with the image when a post goes live.
Calendar and performance
Calendar shows posts by date. Performance shows every post from your connected accounts with views, reach, likes, comments, shares and engagement rate, refreshed every few hours.