Lead magnets

A free checklist, guide, cheat sheet or template that people download in exchange for their details.

Create one

1. Nurture → Lead magnets → Create lead magnet.
2. Base it on one of your articles or describe a topic, and choose the format.
3. The AI writes it. Edit the title, landing page headline, subheadline, what they get, button text, accent colour, whether to ask for phone, which sequence to start, and the PDF content.
4. Click Make it live. OutSurface builds a branded PDF and a landing page at /lp/your-slug.

Share it

Copy the landing page link, or the button code to add to your website. Each download creates or updates a lead, emails them the PDF and can start a sequence. Views, downloads, conversion and leads are tracked.