Content gaps

A content gap is a topic where engines answer by citing competitors’ content but not yours. Closing gaps is the most direct way to raise visibility.

Work through gaps

Each card shows the topic, priority (high, medium, low), why it matters and which competitors are cited.

• Write this article — sends the gap to Blog articles as the topic of a new article.
• Mark done — when you’ve published content for it.
• Dismiss — not relevant.

The dashboard shows open gaps, in progress, created and your close rate. Gap analysis runs use your monthly limit.