Glossary
The terms you'll see throughout OutSurface, explained in one line each.
| Term | Meaning |
|---|---|
| AI engine | An AI assistant we check: ChatGPT, Gemini, Perplexity, Claude. |
| Prompt | A question your customers might ask an AI engine, e.g. “best dentist for braces in Hyderabad”. |
| Answer crawl | One prompt sent to one engine and scored. |
| Mention rate | Share of answers that mention your brand. |
| Answer score | 0–100 score for how well you’re represented in an answer (mention, position, sentiment, citations). |
| Share of voice | Your mentions as a share of all brand mentions across tracked answers. |
| Citation | A web page an engine linked to or relied on in its answer. |
| Content gap | A topic engines answer by citing competitors’ content but not yours. |
| GEO | Generative engine optimisation — making your site and content easy for AI engines to find, read and trust. |
| Agent view | A clean, structured version of your site that AI crawlers can read easily, served by our plugin. |
| Brief | Your saved brand voice, audience and keywords that guide blog or social writing. |
| Social inbox | One place for comments, DMs and Google reviews from your connected accounts. |
| Lead score | 0–100 score showing how ready a lead is. Hot ≥ 70, Warm ≥ 40. |
| Sequence | A series of timed follow-up emails or WhatsApp messages. |
| Lead magnet | A free download (checklist, guide) offered in exchange for contact details. |
| Guardrails | Limits you set for the ads optimiser: target cost per lead, daily cap, maximum change. |
| Workspace | Your account — plan, billing, team. |
| Company | One brand inside a workspace. |