Lead scoring

Every lead gets a score from 0 to 100.

What adds points

Email and phone, a described need, budget or deal value, pipeline stage, source quality (forms, lead ads and DMs score higher), replies and messages from the lead, buying intent detected by the AI in social conversations, and lead magnet downloads.

What removes points

Inactivity — points fade after 3 quiet days. Unsubscribed and lost leads are capped low.

Temperature

Hot ≥ 70, Warm ≥ 40, Cold below. Scores update whenever a lead or its activities change, and nightly. A sequence can start automatically when a lead becomes hot, and you get an email.

The Lead scoring tab shows hot leads right now and the score distribution.