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Meta lead ads

Leads from Facebook and Instagram lead ad forms arrive in your CRM instantly.

Requirements

  • A Facebook page connected and picked for this company (Facebook & Instagram).
  • Lead forms on that page.

What happens

Each submission becomes a lead with name, email, phone, city, company and job title; answers to custom questions go into What they need. The campaign, ad and form are recorded. The lead is scored and, if you choose, added to a nurture sequence.

Settings

Leads & CRM → Settings → Meta lead ads lists your forms with lead counts. Choose a sequence for new lead-ad leads and click Save & sync now to import anything missed.

Updated October 3, 2026