AI replies

Let AI answer comments, messages and reviews in your voice, hide spam, send keyword DMs and create leads — with you deciding what goes out automatically. Open Social inbox → AI replies.

Turn it on

Use the switch at the top. AI replies are off until you turn them on. Turning them on also processes open conversations from the last 7 days. The AI then handles new messages as they arrive (messages older than 6 hours are left for you, so it never replies to old threads out of the blue).

Rules for each type

The AI sorts every message as Buying interest, Question, Support, Complaint, Praise, Everything else or Spam. For each type choose:

Auto-reply — sent after a short random wait
Draft — prepared for you to approve
Ignore

Spam can be hidden automatically. Defaults: buying interest, questions and praise auto-reply; support, complaints and everything else get drafts.

Comment keywords

Reply to a keyword (e.g. “PRICE”) with a public reply and a private message containing your link — no AI involved. Use {name} and {link} in the message. Optionally add commenters to the CRM. Facebook and Instagram only.

Voice and knowledge

Choose tone, emojis and a sign-off. Fill in What the AI may say with prices, hours, offers, policies and FAQs — the AI never states facts that aren’t here or in your social brief; otherwise it says a teammate will follow up. Add Never say topics and a hand-off message.

Leads

Create CRM leads automatically when the AI is at least N% sure someone is interested, and choose who receives complaints and hand-offs.

Safety limits

A random wait (45–180 seconds by default) before auto-replies, a maximum per hour, and staying quiet after a teammate replies. Conversations assigned to someone always get drafts.

Try it

Paste a sample comment or DM and see the type, confidence, reply and what would happen — nothing is posted.