LinkedIn Ads

Run LinkedIn campaigns for professional and B2B audiences, targeted by location, job function and seniority.

Before you start

• Your LinkedIn account must have access to the ad account in Campaign Manager (Account manager or Campaign manager role).
• Connect your LinkedIn company page first (LinkedIn → Connect company pages). Ads run as posts from that page.

Connect

1. Integrations → LinkedIn Ads → Connect and sign in to LinkedIn.
2. Choose the ad account.
3. Click Tracking: pick the company page ads run from and, to send CRM leads and won deals back, a conversion. Create one in Campaign Manager → Analyze → Conversion tracking → Create conversion, choosing the Conversions API (CAPI) method.

Campaigns and 30 days of results sync within a minute.

What OutSurface launches

Website-visit Sponsored Content: a single-image post from your page with intro text, headline and your landing page, targeted by country, job functions and seniorities, with your daily budget and maximum cost per click. The AI suggests LinkedIn when your buyers are businesses or professionals.

Lead matching

The tracking snippet and your forms remember LinkedIn’s click ID (li_fat_id) when someone lands from an ad. Leads are matched by that ID or by hashed email.