Competitors

See which brands engines recommend alongside you — and instead of you.

Dashboard

• Your share of voice — your mentions as a share of all brands named, with a trend.
• Your rank among brands and average position when you’re named.
• Competitors tracked and openings to win — prompts where a competitor is named and you aren’t.

Share of voice chart

Bars show each brand’s share across tracked answers in the selected period; you’re highlighted in orange.

Track a competitor

Competitors are found automatically as engines name them. To make sure a specific brand is tracked, click Add competitor, enter the name (and website if you like) and save. Remove ones that aren’t relevant.

Openings

The openings list shows prompts where competitors appear and you don’t. Each is a good candidate for a new article — see Content gaps.